Mercedes Georgiadis has been operating since 1975 with responsibility, guarantee, and respect for its customers. It is active in the trade of used and new spare parts and in the import/trade of cars. It also has a specialized workshop with well-trained staff. All these exclusively for Mercedes / Smart cars!
We redefined the brand identity of Mercedes Georgiadis by creating a logo, using the Bold San Serif font, in gradient shades of gray, to create a sense of silver and luxury. Mercedes Georgiadis wanted to take the next step and enter dynamically into the digital age and specifically in the field of e-commerce! We came there designing and building a high-standard, user-friendly e-shop, which in addition to the possibility of shopping, allows the visitor to make online appointments for the service of his car. Social Media management could not be missing from this project, as it was deemed necessary from the first moment. Social Media developed a specific strategy which was based on 3 important pillars of promotion (presentation of products, services, and facilities), for which important aspects of content marketing were utilized. The strategy did not take long to work, since we knew from the beginning that we were addressing to a dynamic community that needed to connect with the company, but until we got in the middle there was no proper communication channel!